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Draft changelog: new WEB_CONVERSION metrics in X Ads API #317

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Draft changelog: new WEB_CONVERSION metrics in X Ads API #317

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17 changes: 17 additions & 0 deletions changelog.mdx
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Expand Up @@ -7,6 +7,23 @@ keywords: ["changelog", "API updates", "release notes", "what's new", "API chang

To subscribe to updates, please [**“Turn on notifications”**](https://help.x.com/en/managing-your-account/notifications-on-mobile-devices#:~:text=In%20the%20top%20menu,%20you,you%20would%20like%20to%20receive) for [**@API**](https://x.com/api). You can also follow this changelog in your feed reader via the [**RSS feed**](https://docs.x.com/changelog/rss.xml).

<Update label="Aug 14, 2026" description="X Ads API">
### New `WEB_CONVERSION` metrics

We added eight new metrics to the `WEB_CONVERSION` metric group on the [X Ads API Analytics endpoints](/x-ads-api/analytics). You can now request the following metrics alongside the existing web conversion set:

- `conversion_add_to_carts`
- `conversion_checkouts_initiated`
- `conversion_content_views`
- `conversion_payment_info_additions`
- `conversion_add_to_wishlists`
- `conversion_searches`
- `conversion_landing_page_views`
- `conversion_subscriptions`

Each returns the number of conversions for that event type along with the corresponding sale amount and order quantity, and supports the `PLATFORMS` and `CONVERSION_TAGS` segmentations.
</Update>

<Update label="Aug 13, 2026" description="X Ads API">
### Updated `video_total_views` definition

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