diff --git a/src/App/templates/error/410.html.twig b/src/App/templates/error/410.html.twig
index b1e8b9ec..22fd99a1 100644
--- a/src/App/templates/error/410.html.twig
+++ b/src/App/templates/error/410.html.twig
@@ -6,7 +6,7 @@
 {% block content %}
     <section class="hero">
         <div class="wrap">
-            <span class="eyebrow">Oops! This is awkward.</span>
+            <span class="eyebrow">Gone. This article was removed.</span>
             <h1>410</h1>
             <p class="sub">
                 The content was misleading, old and obsolete, so we removed it.